Hisense & esports in Charlotte


The Dual Threat Challenge

The Hisense 4K TV 300 entitlement weekend in Charlotte was busy but rewarding. In addition to hosting 130 guests, we delivered a memorable display activation which included Hisense’s esports contest called the Dual Threat Challenge.
The custom 70’x25’ display, which we built and designed, was outfitted with eight Xbox One’s and eight Hisense 4K TVs that provided an evening focal point for all fans to watch or play their favorite video games. Fans also had the opportunity to showcase their gameplay on the 16,000 square foot Speedway TV. A fastest lap challenge was offered during the weekend, with the winner receiving a Hisense 4K TV.


The Hisense Dual Threat Challenge settled a Twitter 'feud' between NASCAR XFINITY Series driver Erik Jones, of Joe Gibbs Racing, and Clint Bowyer, of Stewart-Haas Racing, battling over who was the best Halo player in the NASCAR garages. With the help of the award-winning esports team Evil Geniuses and two contest winners, Clint Bowyer’s team was crowned victorious winning two out of three games which were all streamed live on Twitch. Watch the rebroadcast of the Dual Threat Challenge here: Twitch.tv/Hisense
Contest winners were chosen after fans were asked to Tweet a video to the hashtag #HisenseDualThreat detailing what makes them a dual threat and why they should be considered for Jones or Bowyer's team. After two weeks of fielding submissions, Hisense selected eight finalists and the two winners were chosen through a popular vote on Twitter.