Working together to make soccer a preeminent sport in the U.S.
Hisense USA became the Official TV and Appliance Manufacturer of the U.S. Soccer Teams, supporting U.S. Soccer through the 2019 Women's World Cup, U.S. Soccer Development Academy, and U.S. male and female youth national soccer teams.
The partnership will celebrate a shared passion to make soccer a preeminent sport in the U.S. by connecting to fans in deeper, more meaningful ways. Hisense USA also hopes to introduce its premium line of appliances to these new audiences. This partnership will be executed in tandem with Hisense's ongoing work as an official sponsor of the 2018 FIFA World Cup, deepening the brand's investment in the world's most popular sport.
Hisense USA and U.S. Soccer kicked off their relationship in the U.S. Men's qualifier match against Panama on October 6 where they showcased a variety of in-game and social activations. Hisense USA will actively partner with the U.S. Soccer Federation for key men's and women's matches throughout the year. The comprehensive, multi-channel campaign will feature extensive brand integration across broadcast, digital, in-stadium exposure and on-site activations.
To celebrate the new union, Hisense USA hosted a Twitter contest giving sports fans a chance to win a free 4K TV and U.S. Soccer team jersey.