Turning interest in women’s sports into action
This month, we hosted more than 80 guests at our New York office for “SheIS Leveling the Playing Field,” a conversation focused on gender equity in sport.
The panel, moderated by SheIS co-founder, Caiti Donovan, featured current and former female athletes and business executives who provided their perspectives on how brands, businesses and media are creating more opportunities for women and girls in sports in 2019.
In a fascinating conversation, the panelists talked through their unique experiences and journeys as female athletes, discussed how fans can take action and support women's sport and also exploring the crucial role that both brands and the wider media can play in promoting gender equity.
Speakers included Anya Alvarez (Former LPGA Golfer), Kailen Sheridan (Goalkeeper, Sky Blue FC & Canada national Team), Heather Hardy (2x Division Boxing World Champion & Pro MMA Fighter), Keia Clarke (COO, New York Liberty), Sue Wicks (Former WNBA Player, New York Liberty) and our very own Camille Currie (Director of Strategic Communications, CSM LeadDog).
Some key quotes from the conversation included:
“Brands can tell authentic stories of success through investing in women’s sports and aligning their mission with these athletes and teams.” – Camille Currie
“We want to turn interest in women’s sports into action.” – Caiti Donovan
“Media needs to start investing in women’s sports. There is a lack of coverage which causes pay inequality.” – Anya Alvarez
“If you want to be a role model, don’t be because you have cool shoes. Do something rock solid. That’s the person you want next to you, and that’s who you want your child looking up to.” – Sue Wicks
“It’s about giving female athletes the platform they deserve. Provide audiences the opportunity to find out who we are. Give us the platform to explore who we are, and allow us to provide young girls with the platform to see that.” – Kailen Sheridan
“What I always ask my fans: take someone with you that has never seen women’s boxing before. Promoters aren’t helping us, so we have to do these things ourselves.” – Heather Hardy
“How can we increase equity in sports? Bring your children to professional women’s sports games to see women competing at a higher level.” – Camille Currie
Want to join and take action? Take the SheIS Challenge here.