New aerokit, rookies and teams make their INDYCAR debut
The IndyCar season kicked off its season with some major momentum heading into it, and the race put on a very strong performance at every turn. The new aerokit made its debut, seven rookies and four teams made their start in the series, and TV ratings soared up by 25 percent from 2017.
We were on the ground with more than 25 staff working in production, hospitality, communications, account management, business development and brand strategy. This year marks our fifth year working with title sponsor Verizon and our third year with the IndyCar Paddock Club, who welcomed and served more than 1500 guests (including The Bachelor
Arie Luyendyk Jr. and his fiancé Lauren Burnham) throughout the weekend.
Next race for IndyCar is at ISM Raceway in Phoenix on April 7.