Game on down under with Jaguar Land Rover
The 2018 Invictus Games officially got underway in Sydney with the Jaguar Land Rover Driving Challenge. Working in partnership with our clients at Jaguar Land Rover, we provided end-to-end event management, helping deliver the first medalled event of the Invictus Games.
It was a spectacular event, furnished with branding delivered by our Live team, and, as one of the official engagements on the Duke and Duchess of Sussex’s Royal Tour of Australia, one of the highest profile events that we have delivered this year.
The event saw the build of a complex driving challenge course on Sydney’s Cockatoo Island - a UNESCO World Heritage site - and brought hundreds of competitors, spectators and officials to the island. Our communications team were also responsible for all media operations, with 55 journalists from across the world in attendance to see the Duke & Duchess of Sussex present the first medals of the Games.
In addition to the Driving Challenge, the team supported Jaguar Land Rover with their entire sponsorship campaign for the Invictus Games, which included organising the Jaguar Land Rover Wheelchair Rugby Exhibition Match, on Thursday 25th October. Taking place ahead of the official Invictus Games Wheelchair Rugby final, in which Australia secured gold with a narrow victory over the UK, the exhibition match saw former Wallaby Rob Horne managing an all-star Australian line up against England's Rugby World Cup 2003 winner Jason Robinson.
Robinson, who led an Invictus Games Sydney 2018 team made up of players representing various nations competing at the Games, managed to achieve what the UK Wheelchair Rugby team could not, guiding his team to victory over a star studded Aussie team featuring Phil Waugh, Dean Mumm, Adam Freier, Stephen Hoiles and Cam Shepherd.
Jaguar Land Rover also provided one of the most touching moments of the Closing Ceremony, when Edwin Vermetten of the Netherlands won the Land Rover Above and Beyond award. Vermetten comforted Britain’s Paul Guest during a wheelchair tennis match after his post-traumatic stress disorder was triggered by a helicopter passing overhead. The Dutchman sang Let It Go from the movie Frozen on court and the pair embraced as he received the JLR-sponsored award on the evening.