Celebrating the start of the NFL on Prime Video
We helped Amazon usher in a new era of football at the 2022 NFL Draft Experience by generating awareness and excitement for the debut of Thursday Night Football only on Prime Video for the upcoming NFL Season.
The team produced, programmed, and deployed a larger-than-life TNF-themed dynamic video box that educated the more than 100,000 attendees and fans about Thursday Night Football on Amazon Prime, celebrated TNF announcers Al Michaels and Kirk Herbstreit, and teased fans all day Thursday with a countdown clock counting down to the big reveal of the first Thursday Night matchup between the LA Chargers and Kansas City Chiefs on September 15.
Leading up to the big reveal, local fan favorite emcee of the Las Vegas Knights, Bojo pumped up the crowd while the Season 10 champion of “So You Think You Can Dance,” Fikshun wowed with his dance moves. The countdown reached a fever pitch supported by the Las Vegas Drumbots and Las Vegas Vivas while fans waved TNF-branded rally towels and pompoms in anticipation of the big game reveal. Following the reveal, newly announced TNF analyst Tony Gonzalez made a special appearance to excite fans about the upcoming season.
Throughout the weekend, 9,000 TNF-branded premiums were distributed and over 2,000 fans had the opportunity to take a photo behind a TNF-themed broadcast desk sitting next to (cut outs) of Al Michaels and Kirk Herbstreit. Photos were delivered via the NFL One Pass App and fans could also scan to win a TNF-branded hat distributed from Amazon Lockers adjacent to the dynamic video box. Fans also lined up for autographs from current Las Vegas Raider Kenyon Drake and NFL Legend and co-host of The Thom & Hawk Football Show podcast on Amazon Music, Andrew Hawkins.