JD Terminal

Show car wows travellers at Amsterdam Schiphol

Working together with Jack Daniel’s and the McLaren F1 Team, we helped to create a bespoke, pop-up activation at Lounge 2 in Amsterdam Schiphol Airport. This unique partnership promises to captivate travellers and whiskey enthusiasts alike with its thrilling showcase of a McLaren F1 Team show car and limited edition bottle (LTO).

In the months leading up to launch, we led the creative design of the activation, working closely with the Jack Daniel’s team to create a bespoke activation, retail display, as well as a combined digital and static out-of-home display throughout the airport. From ideation to creation, the team aimed to create an engaging, visually exciting, and premium experience to showcase the partnership and LTO.

The main attraction of the activation is the replica show car, and everyone walking by is encouraged to share their experiences on social media with the hashtag #McLxJD2023. In the retail space, a special product and tasting table is set up, giving both whiskey enthusiasts and those who’ve never had a Jack Daniel’s before the opportunity to try it. In addition, for anyone looking to get hold of the limited edition bottle, buying two bottles unlocks an extra gift.

To build further excitement and drive traffic to the stand, a large out-of-home media campaign will be running across the airport on digital screens, contributing to a full airport take-over. The activation will be live for a month, having started on August 1st, so if you’re passing through Schiphol Airport, make sure to check it out.