Helping Coca-Cola bring the magic of the FIFA World Cup to fans around the world

As part of Coca-Cola’s longstanding FIFA World Cup partnership, we are once again delighted to be delivering the FIFA World Cup Trophy Tour by Coca-Cola across all Middle Eastern markets, including the spectacular global kick-off event in the UAE which took place 12 May.

FIFA World Cup™ winners Iker Casillas and Kaká added star power to the first event of the tour at the Coca-Cola Arena Dubai – under the banner of ‘Believing Is Magic’ – before sending the real FIFA World Cup™ Trophy on a global journey that will take in 51 different countries, including all 32 qualified countries for the very first time.

As part of the showcase event, global media, Coca-Cola customers and local youth teams were invited to enjoy interactive football experiences, and see the real FIFA World Cup™ Trophy up close, along with competition winners who booked their place through an on-pack promotion.

From the UAE, the tour moved directly on to two stunning venues – the Royal Opera House Muscat, and JACC Kuwait – accompanied by another FIFA World Cup winner and legend of the game, Gilberto Silva.

Other markets delivered by our team include Bahrain, Lebanon and Uzbekistan during June, before the real FIFA World Cup™ Trophy returns to the Middle East for events in Saudi Arabia and finally Qatar in November.