Our Brand’s team have been busy supporting the England team’s Official Supermarket, Lidl, to launch their ‘Dream Big With Lidl’ campaign and TVC series, celebrating Lidl’s three-year partnership and endorsement of the Three Lions.
The campaign brings together both the supermarket’s backing of the England team and Lidl’s grassroots initiative ‘FA Lidl Skills’, which has created 3 million opportunities for 5-11 year olds to play football over the last three years. Created by TBWA\London, the TVC features cheeky under-11s whom impart their wisdom to England footballers Gary Cahill, Kyle Walker and Raheem Sterling, to help them succeed in the tournament. Watch the ad here. Our Lidl teams' involvement was widely covered in Marketing trade press with over 20 pieces secured across titles including Campaign, The Drum and Marketing Week.
The team have also just launched Lidl’s 'Dream Big With Lidl' three-part video series created by CSM, which delves into where some of England’s top stars began their football dreams. The team have been travelling across the country interviewing teachers, coaches and neighbours and those who played a part in their journey to helping each of the players to reach their goal of putting on the Three Lions shirt. The emotive series features Manchester’s Marcus Rashford and Jesse Lingard [here], Sheffield’s Kyle Walker [here] and Stevenage’s Ashley Young [here].
For more information on the campaign visit Lidl.co.uk/DreamBig #DreamBigWithLidl