Providing unique opportunities to connect with consumers
We have appointed Mark Bustard as the first Head of Fan Engagement. With experiences becoming increasingly important when it comes to connecting with consumers, this new role will enable us to provide clients with unique fan engagement opportunities that Mark’s expertise brings.
The role aims to accelerate our ongoing growth in fan engagement projects, providing leadership, support and advice across the whole business. This will include the creative and production delivery of fan parks, tours, roadshows and one-off events for sports and entertainment.
Mark joins the company with over 15 years’ experience across the live events industry, most recently as a Show Producer for the London New Year’s Eve Fireworks. He was also the Creative Producer for the band U2, and Project Director for sporting events including the award-winning F1 Live in London, The Olympic Heroes Parade in Manchester and the Rugby World Cup 2015 Central London Fan Zone, which included a live screening of the final at Trafalgar Square.