My first Sevens


Chris Giffin, our HSBC Account Manager, gives an employees view of working at Hong Kong Sevens

Back in November, fresh faced and fresh ‘off the boat’, I began my first day at the CSM Hong Kong office as part of the HSBC team working across all brand activation around the infamous Hong Kong Sevens tournament. The five months since have been somewhat of a whirlwind and upon reflection it is only now that I am able to truly appreciate how grateful I am for what has been a wholly unique and above all rewarding experience working on the 2017 Cathay Pacific/HSBC Hong Kong Sevens.

Having already spent more than two years with the agency formerly known as Fast Track in London I was not a complete stranger to the ups and downs of working on global sporting events, however, nothing could quite prepare me for the madness of the Hong Kong Sevens week.

As the lead CSM contact for all employee engagement initiatives, the new grassroots HSBC Try Rugby programme and the bank’s sponsorship of the national teams my role and experience across the week was both challenging and wide-ranging in equal measure. From implementing the internal Ride to Power HSBC initiative to coordinating the staff volunteers in Saturday’s on-field ‘March Past’ there really was no time to stop and the week that we had all been building towards for so long was over in a flash.

The magical aura in the lead up to the tournament and the electric atmosphere across the weekend lived up to, and in many regards, far exceeded all of my expectations that I first had when making the decision to leave the UK.

In summary, my first Hong Kong Sevens has been an experience that I will not forget in a hurry. Despite all of the long hours and weekends spent in the office, this property has allowed me to challenge myself in a completely new environment while meeting and working with an array of interesting and passionate people that have taught me a great deal in a relatively short period of time. Now that the dust has settled on the Hong Kong Sevens there is time for the team to reflect and evaluate the event that was while starting to think about how we can build upon the past successes of the tournament and continue to help deliver against the business objectives of one of CSM’s longest standing clients.

Chris Giffin
Account Manager