'Chase for the Cup' gets underway in Las Vegas
In September the NASCAR Playoffs started in Las Vegas, and the Production team were on hand to help kick things off. The playoffs began with the NASCAR Burnout Boulevard Fueled by Sunoco, where the 16 Playoff drivers did a lap down Las Vegas Boulevard and burnouts in front of the Wynn Hotel. All lap logistics including city planning, staging, audio and creative were managed by our team.
The NASCAR Playoffs Party at The Fremont Street Experience followed, featuring a free concert by Cole Swindell. The event also included official partner experiences and all 16 Monster Energy NASCAR Cup Series Playoff cars on display. Again, we were responsible for all aspects of the event including vendor/display management, concert logistics, creative design, print, install, video content, show car coordination, hospitality, event operations, and run of show.
At the track fans could snap a photo with a replica of the iconic Las Vegas sign. This was the last stop on the tour that took the sign to four other races throughout the season encouraging fans to visit Las Vegas. Fans could also check out Trackside Live where driver appearances, music, and games took place throughout the weekend. The Production team also produced a pre-race concert, NBC Peacock Pit Box, Freightliner Hospitality, NASCAR Fuel for Business Council Meeting, and the opening ceremonies for the World of Westgate 200, DC Solar 300, and the Southpoint Hotel & Casino 400.
It was an exciting start for the NASCAR Playoffs and the action will keep going through Championship Weekend at Homestead.