A colourful touch to the NFL London experience

The 2023 NFL London Games Series concluded last weekend as the Baltimore Ravens edged victory against the Tennessee Titans. Our Live team worked closely with the Jacksonville Jaguars, delivering venue branding and event dressing, while our UK Brands team supported Valspar, the official Colour Partner of the NFL, in bringing vibrant activations to the fan zones, enhancing the game-day experience.

NFL London Valspar

Valspar

Gameday in colour:

Local artist Andy Brown joined at the final NFL London game as he painted a canvas of the action in front of him inside the Tottenham Hotspur Stadium. We captured engaging content as the artist worked his way through the masterpiece. Fans will have the opportunity to enter a competition to win this unique piece of art.

Corn Hole Activation:

Valspar Paint activated across the NFL London Games at Wembley and Tottenham throughout October. As the official Colour Partner of the NFL, our team set up Valspar’s colourful corn hole activation in the fan zone across each game. Thousands of fans took part across the three matches for a chance to win a number of prizes including NFL jerseys, and vouchers for the NFL online store.

The Valspar Lucky Seat:

Our team randomly selected a stadium seat at each London game to be the ‘Valspar Lucky Seat.’ The lucky fan sitting at this Valspar painted seat won a number of unique prizes to take home with them, including £500 worth of Valspar Paint and NFL store vouchers, along with the actual seat itself! The prize was revealed to the winner by an NFL legend and was shown on the stadium big screens during each match.

Super Bowl Competition:

Valspar have given fans the opportunity to win the ultimate Super Bowl experience, including two free tickets to the game in Las Vegas, plus flights and accommodation. As well as promoting the competition across NFL and Valspar online channels, Washington Commanders player Efe Obada encouraged fans in the stadium to enter through the QR code on the big screens at each London game.

Jags at Wembley

Jacksonville Jaguars x Wembley Stadium

Our Live team worked alongside the Jacksonville Jaguars to deliver their venue look, event branding and wayfinding signage for the second year running, as part of the iconic NFL London Games Series. This year saw the Jags take on the Atlanta Falcons, emerging victorious in a fantastic game which kicked off this years’ London fixtures.

Our scope began with the creation of all artwork, working closely with the Jags on placement of Team and Series assets to really bring the Stadium to life. From here our team carried out the production and installation of all event dressing, across the stadium bowl, player and team areas, media zones, concessions and external venue dressing – including large format super-sites which welcomed fans to the Game.

We also provided essential wayfinding signage and structures, guiding fans from transport hubs and arrival routes all the way to their seats. The team was thrilled to be able to once again play its part in transforming the home of England Football into the home of the Jacksonville Jaguars here in London.

In addition, the Live team delivered the external wayfinding programme for the two games at the Tottenham Hotspur stadium. Up next, Frankfurt, as the NFL rolls into Germany. We can’t wait to get started.