North America agencies rebranded as CSM as part of global strategic reorganization
As part of the ongoing strategic reorganization of our global business, our North American agencies JMI, SJX Partners and JHE Production have been centralized under the single brand of CSM.
LeadDog, our most recent acquisition in the market, and US Club Soccer will both retain their individual identities but both will remain fully-integrated into the wider group.
Jeff Shifrin, CEO of CSM, said: “Our footprint and our business in North America is growing significantly as we continue to add market-leading agencies and market-leading talent to the group. We now have more than 400 employees in the market working for an exciting portfolio of clients that includes a number of the industry’s leading brands.”
The move towards a centralized structure is anchored in creating incremental access and opportunities for our clients by providing a greater, more comprehensive range of capabilities within our group.