Getting fans involved in the game
We recently helped Specsavers become the Official Test Partner of the England Cricket Team in a deal that will run until the end of 2019. The partnership commenced as England began their milestone 1,000th Test Match against India - the first of the five-match England vs. India Specsavers Test Series. The deal will run for the entirety of this summer's England vs. India series, and will also include the Specsavers Ashes series in 2019.
We delivered all aspects of the partnership, from strategy and creative development, through to delivery across PR, digital and experiential.
As part of 'The Test Experts' campaign, Specsavers will offer cricket fans unique opportunities and experiences to get involved in the game. At each of the five matches during the England vs. India Specsavers Test Series, fans will be offered the chance to go head-to-head with some of the England team in The Specsavers Fielding Test - a unique fielding challenge where they can try-out their skills in a bid to win Test Match tickets.
The campaign will also include a new mini video series, 'The Specsavers #Shouldve Test Series', which will offer fans an opportunity to vote for their favourite moment of the series and earn the chance to win the Ultimate Specsavers Test Experience. The winner of this competition will receive two tickets for the 5th Specsavers Test at the Kia Oval, London, on Saturday 8th September.
As the partnership got underway, our Live team were busy making sure Edgbaston Stadium looked the part for the first game. We produced and installed all the in-bowl tier branding on behalf of the ECB and their new Test match sponsor Specsavers, and we have fully serviced the match. This included the creation of the press match backdrops for indoor press conferences and outdoor interviews, net branding for the practice days, stumps for match day, prominent boundary ropes and posters around the concourse.
This series is set to be a thriller with England looking to answer a number of questions against the world’s number one ranked Test side.