Pop-up campaign designed to celebrate Emmy nominations
In honor of Ozark’s 'For Your Consideration' Campaign, we helped Netflix create a fun and visually exciting pop-up. Instead of a typical billboard, drawing inspiration from the drama, we fabricated three money laundering mats to wash novelty bills.
The pop-ups were created to celebrate and create a buzz around Ozark’s Emmy candidacy for Outstanding Drama Series, Jason Bateman for Outstanding Lead Actor in a Drama Series, Laura Linney for Outstanding Lead Actress in a Drama Series, and breakout star Julia Garner for Outstanding Supporting Actress in a Drama Series.
Fans and passerby were truly wowed with this surprise and delight instagram-moment on Melrose, at The Grove, and the Lakeside Car Wash in Burbank throughout the week. The campaign received a large volume of foot traffic, and garnered over 110M impressions to date, with a standout feature in Variety