Promoting the Formula E Championship

Exhilarating weekend at the Mexican E-Prix as Daniel Abt becomes first German winner

Last weekend, at Round Five of the ABB FIA Formula E Championship in Mexico, our Live team were responsible for branding the iconic Autódromo Hermanos Rodriguez circuit, whilst out Brands team continued to build publicity for the championship, delivering international coverage across the weekend. 

In total, the Mexican E-Prix received 161 pieces of coverage across the world, with an estimated coverage viewership of 11.9m. This included media spots featured on BBC Sport, The Sun, Bild & L'Equipe.


On-track, history was made as Daniel Abt became the first German to win a race in Formula E history, whilst Briton Oliver Turvey reached the podium for the first time in his career, with a second place finish for NIO. All this took place in front of 40,000 fans who had packed the grandstands.