Cricket superstar fronts 'A True Original' campaign in India
On Monday 1st
April the BRUT team announced Indian cricket star, Ravindra Jadeja, as BRUT’s official brand ambassador in India. This is the first time we have worked with Unilever India following a very successful three-year partnership here in the UK with Jimmy Anderson and Joe Root.
In July 2018, the team travelled to Mumbai for a content shoot with Ravi and since then has worked tirelessly over the past few months to create an edgy, digitally-led ambassador campaign. An Indian icon with distinct style and unmistakable character, Ravi was deemed the perfect fit for BRUT’s ‘A True Original’ campaign, which looks to celebrate every individual’s uniqueness and originality.
The campaign will be launching across all of BRUT India’s social platforms and in-store across various markets in India. Click here
to see our hero film, which sees Ravi take himself on in every discipline of the game and has already had an impressive 6.9 million views!