Recognising the very best


Reflecting on the Sunday Times Sportswomen of the Year Awards in association with Vitality

Four gold medals for Laura Kenny, an unforgettable gold for the GB women’s hockey team and an emotional farewell silver for Katherine Grainger, 2016 was certainly a memorable year of sport.

The 2016 Sunday Times Sportswomen of the Year Awards in association with Vitality were held at the News UK headquarters in London, to recognise some of these champions.
The prestigious awards, now in their 29th year, lead the way in celebrating the outstanding contribution to sport made by elite athletes, coaches, administrators, community volunteers and inspirational female figures.


The star-studded ceremony was hosted by respected TV broadcaster Jill Douglas and attended by four-time Olympic gold medallist Laura Kenny, tennis stars Judy Murray and Johanna Konta, rowing legend Katherine Grainger and members of Team GB’s Olympic gold medal-winning hockey team.
Britain’s most successful female Olympian, 24-year-old Laura Kenny, was presented the Sportswoman of the Year award by last year’s winner Dame Jessica Ennis-Hill. The Vitality Sports Team of the Year award went to Team GB’s hockey squad who won a dramatic penalty shootout against the Netherlands, the tournament favourites, to claim Olympic glory.
Our client Vitality, the health and life insurer, is the Official Wellness Partner of Liverpool Ladies FC, Manchester City Women FC, England Netball, and the women’s teams of England Rugby, Scottish Rugby and Welsh Rugby.  Vitality invited representatives from these clubs to join them for the evening, hosting an intimate champagne reception for its guests, including London 2012 Olympic heptathlon champion and Vitality Ambassador Dame Jessica Ennis-Hill, before they took to the red carpet for the main event.
Vitality believes in the power of sport to help inspire people to live a healthy life and is committed to continue raising the profile of women in sport in the UK. Through its close association with the awards and inspirational athletes, Vitality hopes to encourage women of all ages and abilities to start getting active and make positive lifestyle changes.