INDYCAR appoints CSM in exclusive partnership


Focus on securing title sponsor for the series

INDYCAR has appointed us to serve as their exclusive sports marketing and partnership agency. We will be representing INDYCAR in their sponsorship sales with a focus on securing the title sponsor for INDYCAR and the presenting sponsor for the Indianapolis 500. As part of this, we will develop a comprehensive strategy to identify and secure the flagship entitlement partner across the entire series.

“It’s rare to see a property with as much history, scale, reach and continued growth that, in many respects, is untapped from a non-endemic partner standpoint,” said Dan Mannix, CEO of CSM North America. “In a world where sponsor clutter and limited share of voice has made it increasingly difficult for brands to deliver real value to fans, INDYCAR offers an amazing canvas to build upon -- a canvas that also happens to house one of the most iconic days in all of sports.”
INDYCAR has been on an upward trajectory for five years, and the open landscape is ripe for consumer brands. With its new exclusive broadcast deal with NBC Sports and increases in social and digital numbers, INDYCAR is reaching passionate fans and creating an exciting platform for brands to engage. Engineering, technology and data analytics are the key drivers of innovation for the sport, creating a power platform for the right brand to bring to life. 

 The crown jewel of the series and the largest single-day sporting event in the world, the Indianapolis 500, is the annual kickoff event to summer drawing over a half a million consumers to Indianapolis during the month of May. INDYCAR has all the makings of a world class property without the noise and competition for consumers attention that typically comes with such an opportunity.