Owning the streets of Shoreditch

Runners take charge of East London

The second edition of the adidas City Run: Shoreditch 10K took place on Sunday 14 October. Billed as ‘London’s most vibrant 10K’, we took thousands of runners of all abilities on a journey through London’s coolest and most diverse borough on traffic free roads.

Creating a striking look and feel for the event - from producing, delivering and installing the colourful gantry, to the dozens of flags, route markers, wayfinding elements and a 24 sheet super graphic - we provided the perfect photo opportunity. The impactful branding enhanced the experience for participants and supporters alike. 



The event was also attended by some of adidas’ biggest track and field stars who were all on hand to give out medals and congratulate runners as they crossed the finish line! After the event, runners flooded into Shoreditch to make the most of all the amazing discounts we had lined up at some of the trendiest bars and restaurants London has to offer. Next up, it’s the first ever Fulham 10K, taking place on Sunday November 18. As London’s flattest 10K, this is the perfect opportunity to grab yourself a late season PB! To enter, click here.