One of sport’s greatest trophies, The Ryder Cup, has begun a tour of Europe with CSM
The Ryder Cup Trophy Tour was officially launched by European captain Darren Clarke on Tuesday 12th April in his hometown of Portrush, Northern Ireland. The Trophy has now began a roadshow that will visit a number of European destinations over the coming months, helping to further build fan excitement ahead of September’s event at Hazeltine.
After being received by Clarke at Royal Portrush Golf Club, the Trophy began a two-day tour of Northern Ireland, visiting Portush Harbour and Dunluce Castle – a location for the hit TV series Games of Thrones. The Trophy was also hosted at Belfast City Hall by the Lord Mayor of Belfast.
With Captain Clarke buoyed by a superb display from Europe’s golfers at the US Masters, the launch gained significant exposure across broadcast and print media in the UK and Republic of Ireland. Live TV slots were secured by us on Sky News and Sky Sports News – with the tour also covered extensively by the BBC and ITV’s Ulster region.
Print coverage of the Tour has been received across nine national newspapers and websites in the UK and Ireland – and was front page news in Northern Ireland.
The figurine-topped prize was also placed on public display at The Dome visitor attraction in Belfast’s Victoria Square. CSM colleagues worked to deliver a Ryder Cup photo experience – with over 1,500 people queuing patiently for their chance to get up close and personal to the famous golden prize.
Northern Ireland is one of a select group of European countries to stage The Ryder Cup Trophy Tour over the coming months, with the roadshow next visiting France and Italy, the next two European countries to host the contest in 2018 and 2022 respectively.
CSM is working with the European Tour to deliver their first ever activation campaign for an away Ryder Cup match, with the aim of growing awareness of The Ryder Cup across their target European markets.