An iconic partnership takes off
The Aston Martin and Saudia partnership couldn’t have kicked off in more dramatic style as Fernando Alonso recorded a historic podium in Jeddah.
As it was Saudia’s home race, F1’s global audience and Saudia’s guests were treated with an uplifted brand presence on both AMR23’s, with the Fly Saudia logo being shown proudly on both inner front wings and the nose.
More than 400 guests attended the Saudia hospitality suite over the course of the weekend and our team in the Middle East were on the ground to ensure a first class experience was had by everyone. Key Saudia stakeholders were treated to a meet and greet with Fernando Alonso before the race on Sunday and suite appearances from Aston Martin Driver Ambassador, Jess Hawkins and Saudia Global Ambassador, Stoffel Vandoorne.
65 guests experienced AMF1’s VIP garage tours, 15 guests had the pleasure to watch the excitement of a live F1 race from AMF1’s viewing gallery and four guests attended the AMF1 podium celebrations.
A fantastic start to the partnership with more exciting things to come as we look forward to a successful campaign and season!
