How AI is shaking up the sport

Prior to the finale of the Formula One season, our client G42, the UAE-based leading technology company at the forefront of innovation and artificial intelligence, were thrilled the launch of an extraordinary video in collaboration with Presight and the Mercedes-AMG PETRONAS F1 Team, featuring driver, George Russell.

The ground breaking video, which seamlessly integrates artificial intelligence into its visual storytelling, takes viewers on an immersive journey through the mind of George Russell, from his childhood dreams to his rise in the world of Formula One.

In an unprecedented fusion of technology and imagination, G42 and Presight harnessed the power of AI to craft animations and graphics including cutting-edge NERF technology to accompany George Russell’s narrative and set a new standard of storytelling.

The video highlights the ever-increasing significance of data and technology in modern motorsport and offers a glimpse into the exponential possibilities that AI brings to the table. As Formula One continues to evolve, G42 and Presight’s collaboration with the Mercedes-AMG PETRONAS F1 Team represents an exciting chapter in the ongoing evolution of the sport.