The NFL draft returns to UK shores


The Jacksonville Jaguars announced two draft picks from London for the third consecutive year

Last month the Jacksonville Jaguars cemented its position as the UK’s team by announcing two draft picks from London for the third consecutive year.
As has been the case over the past three and a half years, our team was there to share the story with fans and media alike, bringing the excitement of the NFL Draft to a UK audience.
The Jacksonville Jaguars are the only NFL side to have made a commitment to play at least one regular season home game at Wembley until 2020. Ahead of their 5th consecutive annual appearance this September, the Jags were back in town to announce two of the newest members of the roster here in the Capital.

The Jaguars set-up a Draft War Room in Central London, with our team supporting NFL and franchise officials when calls came to select college stars Blair Brown and Jalen Myrick in the fifth and seventh rounds of the Draft.
After being informed of the Jaguars’ selections, former NFL star Kyle Brady and lucky UK competition winner Charlotte Johnson went live to millions of TV viewers across America, announcing the Jaguars latest recruits in front of a stunning backdrop of Tower Bridge.
This latest activity is just one of a number of local activations that we have helped to introduce for the Jaguars in the UK. To help realise the Jaguars’ ambitions of growing grassroots participation, we devised JagTag, a non-contact, simplified version of the game that is now played by more than 1,000 London school kids every week. The momentum can also be witnessed via the Jaguars Se7ens Cup, a mixed gender flag football tournament for all abilities that not only sold out in record time, but will give one lucky team the chance to lift the trophy and enjoy an all expenses paid trip to the Super Bowl in Minnesota next year.

Added to the participation initiatives is the Jaguars Academy, returning to be held in Brunel University this year, which will involve Jaguars alumni coaching amateur players from across Europe. Set against the backdrop of a fan base that now boasts over 50,000 UK fans, and a burgeoning social media community which includes more than 25,000 UK followers, and it’s not hard to see why we take such pride in the progress made since 2013.
Thanks to the work our team continue to deliver, we are confident the Jags have a bright future here, and we are proud to have helped lay the foundations.