Grand National, FA Cup and Boat Race all in a weekend's work
During a busy April weekend, CSM Live
were right at the heart of three of the most quintessentially British events on the UK's sporting calendar.
First up, a team was stationed at the iconic Aintree Racecourse providing an extensive branding programme for the Grand National - the 172nd
iteration of the annual steeplechase horse race. The team maximised brand exposure for the global health industry leader, Randox Health, taking into account key spectator journey routes inside the venue and impactful branding placement for media broadcasting.
Drawing on their experience working at previous races and dressing large-scale sporting events, the CSM Live team helped create an unforgettable experience for the thousands that descended on the racecourse and for over 600 million who watched Tiger Roll
, the Irish-bred Thoroughbred racehorse, win the Grand National for the second time in a row. In doing so, he became only the second horse to achieve this remarkable feat after Red Rum, who won back-to-back Grand National's in 1973 and 1974.
Across the same weekend, there was also a team onsite at Wembley Stadium helping to deliver the semi-finals of the oldest domestic football competition in the world. The Emirates FA Cup is a special competition with a unique identity forged over years that captures the imagination of players, fans and all those involved.
Once again, the CSM Live crew brought England's national stadium to life for the penultimate stage of the prestigious competition – as Manchester City defeated Brighton & Hove Albion and Watford got the better of Wolverhampton Wanderers in a thrilling contest. Some highlights of the work included branding the team dressing rooms, as well as the player’s holding area and tunnel – as they aimed to create an inspirational look and feel for the decisive fixtures.
To wrap up a fantastic weekend, a separate team took to the banks of the River Thames to produce a stunning stage for the annual Boat Race – the world renowned rowing race between the universities of Oxford and Cambridge. The event, which covers a 4.2 mile stretch through London, has been held annually since 1856. It is a unique contest pitting the UK's oldest and most illustrious universities against one another.
The team were on hand ensuring the essence of the event was transmitted to spectators, branding the boat houses along the Embankment from Putney to Mortlake, as well as the whole of the finish area that saw the winning students celebrate their achievement after months of training. With an estimated 250,000 fans in attendance and over 6 million tuning into the BBC broadcast, the event was a resounding success and Cambridge consolidated their historic dominance over Oxford, retaining both Men’s and Women’s Boat Races.