InsurTech company aligns with more than 20 collegiate properties
TicketGuardian, the award-winning technology platform from Protecht, announced a brand-new relationship with Learfield IMG College and more than 20 collegiate properties it represents nationwide. The TicketGuardian - Learfield IMG College affiliation was secured with consultation from CSM Sport & Entertainment.
The multi-year agreement between TicketGuardian and Learfield IMG College comes on the heels of TicketGuardian's new and extensive relationship with ticketing leader Paciolan, which powers more than 500 live entertainment organizations that sell over 120 million tickets each year. Paciolan's portfolio includes more than 125 college athletic programs, and while a Learfield IMG College company, the two separate agreements provide TicketGuardian a robust entry into the collegiate sports marketing arena.
Launching a multi-school strategic endeavour across the U.S. marks a first-of-its kind for TicketGuardian, which will adopt the "proud partner" designation at the associated institutions. Additional benefits for the brand include digital and social visibility on all official platforms managed by the respective colleges and universities, as well as a videoboard feature during football or basketball season.
Notably, TicketGuardian also will be incorporated into each ticketing platform within the college or university's respective ticket purchase path, affording fans the opportunity to instantly purchase FanShield ticket insurance prior to check out.
"We're thrilled to offer some of the most passionate and invested sports fans in the country the protection they deserve when it comes to watching their beloved teams," said Protecht Founder and CEO Bryan Derbyshire. "Working with Learfield IMG College on a national initiative like this not only sets us apart but allows us to provide an innovative solution for fans of the collegiate brands they're fortunate to represent. We are excited to launch this and to continue identifying new synergies each year."
"With TicketGuardian, we have a solution for schools that desire to provide their fans a peace of mind when purchasing game tickets," said Andy Rawlings, chief revenue officer for Learfield IMG College. "Now, when fans buy tickets, they'll know they're covered if unexpected circumstances arise. This is a smart and ambitious endeavour by TicketGuardian, aligning with us as well as Paciolan to deepen its presence in the college space and introduce an excellent value add we believe fans will appreciate."
"This relationship sets a new standard for ticket purchasing in collegiate athletics," added CSM's VP of Business Development Matt Wray. "The innovative and convenient insurance solutions provided by TicketGuardian are a perfect match for Learfield IMG College as fans of the college brands they represent expect customer-first technologies and experiences."