Radox and Laithwaites to celebrate ‘moments’ across the cricket season

In early May, Unilever brand Radox announced its new partnership with the England & Wales Cricket Board (ECB) in a partnership that covers the Men’s, Women’s and Disability England teams. Radox will be a feature at venues across the country in a summer which includes twin Ashes series.

Coming off the back of the relaunch of their shower gel range, a new campaign will be launched urging fans to “Feel Refreshed with Radox.” As the pre-Ashes war of words begins to heat up, and with a fierce contest expected, the brand will be on hand to celebrate the most “refreshing moments” from the summer of cricket through England Cricket’s social media channels.

LWENG Press Release FINAL

Radox will also be asking fans to submit moments of their own to be in with a chance of winning Ashes tickets. We’re proud to be helping deliver that campaign, too. Stay tuned for more in the coming weeks.

Soon after, Laithwaites Wine – the UK’s leading home delivery wine merchant – was unveiled as Official Wine Partner of England Cricket, in a multi-year deal we were pleased to help broker.

The brand will leverage the partnership to celebrate “vintage moments” in English and Welsh cricket, during a summer which includes both a Women’s and Men’s Ashes Series.

The partnership includes a range of marketing assets, including in-ground activations and integrated digital campaigns. Laithwaites will also offer exclusive benefits and offers to supporters of England Cricket and retail a range of their wines at a number of international matches throughout the summer. We look forward to seeing that campaign come to life.