The driving force behind a successful and long-lasting partnership
Long-term client UPS celebrated its 100th
race as Scuderia Ferrari’s Official Logistics and Shipping Partner with a victory at the Bahrain Grand Prix.
Prior to the race, the team’s drivers - Sebastian Vettel and Kimi Räikkönen - helped recognise the special anniversary by signing and posing with a commemorative pitboard with the SF71-H in front of the Ferrari garage at the Bahrain International Circuit. The board will now be shipped to UPS as a gift from Ferrari, thanking UPS for its support over the past five Formula One seasons.
UPS has sponsored Scuderia Ferrari since the start of the 2013 season, and we have been involved in activating the partnership from a hospitality and communications perspective since then, hosting countless guest programmes and creating content pieces such as "Special Delivery", which you can watch here
Sebastian Vettel made the occasion a memorable one, taking his second win in as many races and showing signs that UPS’s sixth season with the team could be a prosperous one.