Celebrating the 20th anniversary
In advance of the 20th
anniversary of the Franklin American Mortgage Music City Bowl at Nissan Stadium, home of the NFL’s Tennessee Titans, Franklin American Mortgage engaged CSM Production to develop a VIP tailgate party to serve as the anchor hospitality event for the company’s employees and invited guests.
As a private event for 700 VIPs, a branded and secure perimeter was created to define the space and ensure that invited guests were admitted. A uniquely-designed souvenir lanyard allowed guests to enter through a custom-built entryway. Utilizing a 15,000-square-foot space outside the south end zone, CSM Production designed an event space that included a large hospitality tent, a mobile SL-100 stage for live entertainment, and a series of interactive activation areas complete with a social media photo op, tailgate games, inflatables for young children, and promotional giveaways for guests.
“Serving as the title sponsor of the Franklin American Mortgage Music City Bowl, our executives wanted to provide a new and exciting experience for our customers around the bowl game,” said Bobby Brannon, senior vice president and director of marketing at Franklin American Mortgage Company.
“We reached out to CSM Production to share our vision and goals around our event. CSM Production brought to life what we envisioned and created a high-level customer experience. Not only were we thrilled with the final activation, we were even more impressed by their communication throughout the process, and the customer service provided was second to none.”
Plans are already underway to produce the 2018 Franklin American Mortgage Music City Bowl Tailgate Party.