Brands Team recognised for the Sure Pressure Series
We are delighted to announce that we scooped the award for Best Branded Content - Sport 2018
at The UK Sponsorship Awards. The annual event recognises effectiveness and excellence across all sectors of the sponsorship industry, and our team were honoured for their fantastic work in creating the Sure Pressure Series.
The Sure Pressure Series saw professional footballers from Chelsea, Southampton and Everton take on a variety of pressure drills devised by England's elite striking coach, Allan Russell, to see who could perform best under pressure. This tied in perfectly with Sure's key brand message as the deoderant that ‘won’t let you down’ and the campaign hashtag #NeverMoreSure.
We worked closely with our ambassadors such as Eden Hazard and other talent including Romelu Lukaku, Pedro, Willian & Wayne Rooney to create the content, which grabbed the number one partner content spot across all our clubs. We delivered 178 million impressions during the campaign period, reaching over 66 million 18-35 year old males & generated an 88% positive sentiment in relation to Sure & football. Congratulations to the team on their award win.