Bringing to life the BMW PGA Championship at Wentworth’s West Course
Last month the BMW PGA Championship celebrated its 63rd
year and BMW’s 13th
as the title sponsor of the prestigious event.
We were entrusted again to bring the tournament to life for the 110,00 spectators that visited Wentworth between the 23rd
May, and the millions across the globe that watched the action on TV.
On the course, it was an excellent event for our client the European Tour with a stellar field including the likes of Justin Rose, looking to go one better than his play-off loss at the Masters, Henrik Stenson, Martin Kaymer and Ian Poulter.
Wentworth’s West Course had also undergone a multi-million-pound upgrade, most notably making the greens firmer, which was widely lauded by the players and pundits alike.
This all contributed to a high quality and entertaining tournament with drama throughout the four days of competition. It culminated in Sweden’s Alex Noren claiming the coveted trophy with a course record, 10-under par 62, to win on the the final day. He finished two shots ahead of Francesco Molinari (-9) on 11-under par.
The close collaboration between the European Tour and our Live team meant the client needs were clearly understood, allowing the artwork for such items as the impressive 18th
hole grandstand to be designed and delivered early. This helped minimise disruption and ensure the highest quality experience for competitors and fans alike.