Supporting state, community and grassroots levels of the sport
Our team in Australia have played an integral role in bringing together Supermarket chain Woolworths, with the Netball Australia national governing body. As part of the partnership, Woolworths will serve as the official supermarket and fresh food partner of the organisation.
Woolworths will sponsor Australia’s national team and also lend its support to the state, community and grassroots levels of the sport. The partnership covers all state netball associations, as well as Giants Netball and NSW Swifts in New South Wales, Firebirds in Queensland, Melbourne Vixens in Victoria, Adelaide Thunderbirds in South Australia and West Coast Fever in Western Australia.
Andrew Hicks, Woolworths’ Director of Marketing, said: “We know that on weekends during the season, thousands of families across Australia head down to their local netball courts to play and support a game that is an integral part of communities nationwide.
“We are proud to come on board to support a team sport that engages the Australian community in such a positive way. Eating fresh and healthy food is also essential to the success of any player and we are thrilled that our partnership will help inspire the next generation of netball champions.”
Rob Smith, Managing Director of CSM Australia also commented; “It was great to be involved in bringing this partnership together – we were privileged to work with Australian Netball’s various stakeholders to create a truly national proposition for Woolworths, one that extends from the elite to the grassroots and touches every part of the country. In doing so we’ve brought Australia’s largest female participation sport together with one of its biggest, and certainly most iconic, companies.”
Woolworths recently signed on as the official supermarket and fresh food supporter of the 2018 edition of the Commonwealth Games multi-sport event, which will be held in Australia’s Gold Coast region.