In 1996, the 600 Festival Association
hired CSM Production to take over production of its motorsports-themed festival to commemorate the May races at Charlotte Motor Speedway. Now in its 24th year, Circle K Speed Street presented by Coca-Cola took place May 24-26, 2018, with an estimated 250,000 people in attendance.
We managed all aspects of the event including sponsorship sales, marketing, event planning, permitting, street closures, event logistics, ticketing, audio and video, concert production and much more.
The festival featured 40 event partners, 15 food vendors, 22 musical acts and 21 hours of live music organized within a 1,480-linear feet footprint. Event partners also distributed approximately 72,000 samples over the course of three days.
The team drummed up Judah & the Lion, Chase Rice, Easton Corbin, Dustin Lynch and Brett Young to perform in uptown Charlotte along with free performances by Howard Hewett, Gump Fiction and Chairmen of the Board, among others. More than 35 drivers from a variety of racing series participated in autograph sessions and/or question-and-answer sessions including Denny Hamlin, Daniel Suarez and Austin Dillon.
Despite encountering some obstacles during the event build, the team delivered a hugely successful 24th
annual Circle K Speed Street presented by Coca-Cola.