We were challenged with developing an overarching campaign that Audi could weave throughout their existing sponsorships, as well as proactively and reactively evaluate new, innovative sponsorship opportunities.
Leveraging Audi’s position as a brand known for innovation, technology and design, we worked closely with Audi of America and Audi AG to launch the Audi Player Index, a game-changing innovation that tracks position player statistics in near real-time across all MLS matches for the first time.
This program combined the brand’s commitment to innovation and its love for soccer to bring something new to the sport – a new form of soccer intelligence that allows fans to follow, celebrate and view and the game in an unprecedented way.
As a result, there were:
9 Million Views: “Audi Player Index, Behind The Numbers”
57 Million Media Impressions: The Audi Player Index Pick Up Match
500,000 total page views of MLSsoccer.com/Audi
$26MM media equivalency value in MLS broadcast integration (ESPN, Fox, and Univision)
6,663 leads with 21 sales (and counting) from the BNP Paribas Open partnership (over 18 month time period)