Audi

Audi Player Index

We were challenged with developing an overarching campaign that Audi could weave throughout their existing sponsorships, as well as proactively and reactively evaluate new, innovative sponsorship opportunities.

Leveraging Audi’s position as a brand known for innovation, technology and design, we worked closely with Audi of America and Audi AG to launch the Audi Player Index, a game-changing innovation that tracks position player statistics in near real-time across all MLS matches for the first time.

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This program combined the brand’s commitment to innovation and its love for soccer to bring something new to the sport – a new form of soccer intelligence that allows fans to follow, celebrate and view and the game in an unprecedented way.

As a result, there were:
9 Million Views: “Audi Player Index, Behind The Numbers”
57 Million Media Impressions: The Audi Player Index Pick Up Match
500,000 total page views of MLSsoccer.com/Audi
$26MM media equivalency value in MLS broadcast integration (ESPN, Fox, and Univision) 
6,663 leads with 21 sales (and counting) from the BNP Paribas Open partnership (over 18 month time period)