Leicester City Football Club

Branding the King Power Stadium

Leicester City Football Club was seeking a creative, branding and wayfinding solution for its King Power Stadium. The club wanted to raise its profile, enhance customer experience and develop an international reputation for the stadium and the Leicester City FC brand.
We conducted of the end-to-end journeys of all who engaged with the stadium to develop a clear wayfinding system for the entire stadium. We also installed bespoke dressing, lighting and sculptural features to enhance the Look and Feel of the stadium and to provide fans with engagement opportunities to make them feel proud to be a part of the club. We rebranded 70 corporate boxes, both changing rooms as well as the iconic stadium entrance.

The Impact

2.5+ million new LCFC social media followers

Fastest growing football brand in 2015/16

2+ million photos of the King Power Stadium shared