Fuzzy’s Vodka created a bottle specifically to commemorate the 100th running of the Indianapolis 500. The brand, which is a sponsor of both Ed Carpenter Racing and the Indianapolis Motor Speedway, wanted to break previous sales records for sales for in a single season.
The brand had already designed a special paint scheme on the car that reflected the “yard of bricks” design that coincided with the bottle design for races leading up to the Indy 500. We created the public unveiling plan for this paint scheme and the bottle design. We also executed a photoshoot of the Ed Carpenter Racing team on behalf of Fuzzy’s Vodka. Social media mediums Instagram, Periscope and Facebook would be used to get the message to a broader audience.
“CSM is the best money we have ever spent as a brand”
Stuart Reed, CEO of Fuzzy’s Vodka