Look & Feel for London Games

We delivered the London 2012 brand nationwide across all 192 Olympic locations.

The London Organising Committee of the Olympics (LOCOG) was looking for a partner to deliver the London 2012 brand across all it’s competition, training and non-competition locations.


To deliver a coherent visual look, we branded and dressed all Olympic venues and cities nationwide. This involved managing the artwork for 413,284 assets required to bring the Games to life.  An online branding shop enabled local authorities to order decorations for their communities. This was the UK’s largest ever event branding exercise.

More than 30,000 banners and signs were used to dress venues and cities along with 809km of bunting and 16,901 lamp post banners. In doing so, we implemented a global brand fit for broadcasting London to the world, showcasing all Olympic locations with one consistent look.