EDF

London 2012 Summer Olympics

Championing EDF as a source of innovation and expertise through the EDF pavilion in the Olympic Park

EDF wanted to develop awareness of the brand globally, strengthen relationship with key stakeholders and support the development of EDF in the UK.


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We ran a hospitality programme for the brand, from the initial programme architecture to the post-event report. 30 different business units were hosted in the EDF Pavilion in the Olympic Park with 98% uptake for the programme.

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Relationships were strengthened within the brand with more than 400 EDF employees participating as Games volunteers and externally through 60,000 visitors to the EDF Pavilion. Global awareness was driven online with 100,000 Facebook page views driven by Games content.

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