Dan Carter

All Blacks legend joins the TAG Heuer family

We identified and negotiated a partnership between our client Dan Carter, the three time World Rugby player of the year, and the Swiss watch brand, TAG Heuer.

The two time World Champion joined international superstars Cristiano Ronaldo and Tom Brady as TAG Heuer ambassadors.

The partnership was announced at a press conference held at the top of the Tour Montparnasse, opposite the Eiffel Tower, in the presence of Mathieu Selzer, General Manager of TAG Heuer France, Marc Maury, a former rugby player and TV commentator for the Six Nations and James Kember, the New Zealand Ambassador to France. To honour the fly half's New Zealand origins, the guests were welcomed with a Haka performed by a group of young rugby fans, who then challenged Dan to "not to crack under pressure".