AIA

Mini managers provide new business opportunities

We created a competition for children in the Asia-Pacific region who aspired to work in football, opening the door to ‘young families’ a key target audience for AIA.

AIA wanted to increase brand awareness amongst ‘young families’ in the Asia-Pacific (APAC) region, to help engage a wider audience for potential new business opportunities.

AIA_md_5299.jpgMini-manager-photo.png

Utilising AIA’s partnership with Tottenham Hotspur FC, we devised a competition where aspiring young managers had to submit a video of a motivational team talk. The prize was a once-in-a-lifetime opportunity to be a mascot at a home match, watch the first team train and interview the manager, Mauricio Pochettino.

AIA_md_4819.jpgS-024.jpg

More than 300 entries were received from the three participating markets (Indonesia, Thailand and Singapore), opening the door to a key target audience for AIA. The two winners were crowned as the AIA Mini Managers for 2016 and embarked on a once-in-a-lifetime trip to London.