European Professional Club Rugby

Delivering the branding for the EPCR Cup Finals in Bilbao


We worked closely with European Professional Club Rugby to scope, propose, produce and deliver all EPCR and Team Look and Feel for the Challenge and Champions Cup Finals at the San Mames Stadium, Bilbao. EPCR tasked us to create a fantastic and memorable spectator and team experience for all finals.

Working outside of a standard EPCR territory came with its own challenges, but we utilised local installation teams and a range of production methods and substrates to create an exciting Look for the venues. Our scope included the stadium bowl, concourses, external approach, fan zones, media and press areas, team dressing rooms, player arrival routes, players tunnel and all VIP entrances.

By working closely with local installation and production teams, we created a visually striking stadium experience at the San Mames for the 80,000+ fans that attended the Challenge and Champions Cup finals. Gloucester were beaten in the final minutes by the Cardiff Blues to take the Challenge Cup and Leinster beat Racing 92 to win a record 4thEuropean title. Both matches were broadcast to a worldwide audience, showcasing the best teams in European Professional Club rugby battling it out to become champions.