The R & A

Event look and branding programme

Working closely with The R&A to deliver an event Look and branding programme that host The Open.

Throughout the process we had to ensure quality, brand consistency and practicality, while delivering an engaging and impactful spectator journey from start to finish. This involved striking giant-format branding for The Open Shop complex, atmospheric scene-setting for the 1st and 18th fairways and a coordinated system of wayfinding and facility identification which was all unified within the new look. 

Our extended scope of work saw us being tasked with delivering brand new fan engagement and interactive touchpoints for this year's event.