Forza Motorsport and Turn 10 Studios, a Microsoft company that has developed a series of racing video games for Xbox and Microsoft Windows, partnered with the Motorsport team at CSM to create an experiential program in four major markets as part of its launch of Forza Motorsport 7 in October.
With a trailer that traveled across the country, Forza’s display consisted of a 30x30 footprint allowing consumers to experience Forza Motorsport 7 through four stand up kiosks and two simulator racing sleds. Fans were able to get an exclusive preview of the game and even watch some of their favorite drivers come in and play as well. VIP access prizes including garage passes and pace car rides were given out to lucky fans, a few Xbox One S bundles were also given out to fans who posted top times on the racing sleds and engaged socially throughout the events.
CSM Production supported the program by refurbishing a 24x8-foot trailer with a 3x24-foot roof-top sign. To allow consumers the opportunity to play the game, a 65-inch HD 4k TV was installed along with a customized audio system for emcee engagement with the crowds. CSM Production also managed the decal install and procured a touchscreen scoreboard to display the fastest times during each day of the event.
The new Xbox One X was also used within the display. The console was released in November and gave participants a chance to experience the brand new console before release.
Special guests stopped by the booth at some of the races including 2017 IndyCar Series Champion Josef Newgarden, Graham Rahal and Juan Pablo Montoya.
Forza’s display was in the middle of some of the highest attended races in the IndyCar series (Sonoma), IMSA (Road Atlanta) and Formula Drift (Irwindale, CA) along with the 2017 LA Auto Show in December.