Farmers Insurance wanted to raise awareness of its corporate initiatives and increase engagement on a variety of key campaigns.
Knowing that Farmers Racing’s owned Facebook, Twitter and Instagram channels had a particularly active audience, we used this channels to drive awareness and engagement of key Farmers Insurance initiatives. An example of this was the Thank A Million Teachers
campaign which we supported through creating content with Kasey Kahne, who also made appearances at four schools, and running a special paint scheme at four key races.
Farmers Racing’s Thank A Million Teachers integration significantly increased engagement:
Facebook: 41,000+ engagements & 806,000+ people reached
Instagram: 33,000+ engagements
Twitter: 13,000+ engagements & 26,000,000+ impressions
YouTube: 4,900+ views
75,531 ‘thank yous’ on ThankAMillionTeachers.com