Hisense and its sponsorship of UEFA Euro 2016

Hisense, China’s number one TV and consumer electronic company, wanted to increase brand awareness and sales across Europe


Hisense partnered with UEFA EURO 2016 just five months before it began, becoming the tournament’s first-ever Chinese sponsor. We created the #FeelEverything campaign which tapped into fan emotions

We worked with football freestylers to create content featuring the sport and Hisense products. We also produced real-time content throughout the tournament capturing the defining moments. The creation of Harvey the mascot, ticket giveaway competitions and activations in the fan zones ensured the brand was prominent throughout the tournament


The #FeelEverything campaign reached more than 335 million people, the brand’s most succesful-ever marketing campaign. From relative outsider in Europe, Hisense finished as the 3rd best performing tournament sponsor