Audi

Football Takeover with Audi

To activate Audi’s MLS sponsorship, we produced a high-end soccer pick up match to host media members and introduce them to the Audi Player Index, a new form of soccer intelligence that allows fans to follow, celebrate and view the game in a way they never have before.

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We transformed the golf club at Chelsea Piers into a soccer field, incorporating talent (Hailey Clauson, 3 X Olympian Lolo Jones, Josh Bowman, former World Cup Champion Paul Breitner, and active MLS players), and developed custom jerseys with digital LED panels that displayed the Audi Player Index scores in near real time.
 
We also managed the brand’s integration into the Audi Football Summit - a series of large soccer friendlies, with games between FC Bayern Munich vs. AC Milan at Soldier Field in front of 44,000, and between FC Bayern Munich vs. Real Madrid at MetLife Stadium in front of 82,000. This included managing the in-stadium branding, guest management, in-market transportation, and ancillary marketing events.