Land Rover

Fueling the future of Rugby


The Land Rover Premiership Rugby Cup is a series of national grassroots rugby festivals for U11 and U12 rugby teams. Run in conjunction with all twelve Premiership Rugby clubs, the regional rugby events are an essential part of the UK rugby calendar, and a core part of Land Rover’s commitment to promote grassroots rugby.

We support Land Rover in the planning, branding and activation of the tournament, as well as organising special ambassador days and activities.  The winners of each tournament are rewarded with the chance to attend the Premiership Rugby final at Twickenham and take part in a march of honour at half time.

Across the 2018 season Land Rover hosted 12 rugby festivals at both U11 and U12 level, with their affiliated clubs, resulting in an impressive total of 82,000 kids taking part in the Land Rover Premiership Rugby Cup. Over 9,000 teas and coffees were also distributed to Land Rover owners from the 'Fuel Stop', as the brand reaffirmed itself as a key advocate of rugby at all levels.