George North

Land Rover and Mud House Wines

As part of the British & Irish Lions tour of New Zealand we partnered our client George North, the Wales and Northampton Saints wingers, with Mud House Wines alongside another of our clients Sean Fitzpatrick, the former New Zealand All Blacks captain.

Through the two-time Lion's significant social media influence, the brand will help drive awareness of its #ClearAsMud campaign which will include content with both its rugby ambassadors.

George has also featured in our client Land Rover's 'Tracking the Lions' series, which our content team have produced, taking fans behind-the-scenes of the 2017 tour. The Welsh rugby hero featured in the first episode, where Martin Johnson and Brian O'Driscoll gave some parting advice to this year's squad, and the second episode, where George told former Lion Will Greenwood of a rather surprising fan of Shakira.