We collaborated with Gilt Groupe on an experiential activation to showcase the many experiences and varied offerings available on Gilt.com, GiltCity.com, and GiltTravel.com.
· This was accomplished through a striking and immersive #GiltLife pop-up townhouse in NYC, lauded by the likes of Vogue and The New York Times.
The #GiltLife pop-up space highlighted Gilt’s elevated and one-of-a-kind lifestyle offerings through events, products and experiences that best manifest the #GiltLife. Through daily programming that spanned 9 days, the takeover highlighted the best in home décor, fashion, food, fitness, family fun, wedding, spa & beauty and travel.
· We also helped source and manage over 30 sponsors and partners and welcomed notable celebrity integration and talent that included:
o Alessandra Ambrosio, Victoria’s Secret Supermodel
o Kate Bosworth, Actress
o Marcus Samuelson, Celebrity Chef
o Michael White, Head Chef & Owner of the Altamarea Group
o Chris Fischer, Chef
o Betty Who - Musician